Tuesday, May 18, 2010

Saks leaving

BY ALLYSON BIRD and WARREN WISE, The Post and Courier




Saks Fifth Avenue, which helped transform King Street from a rundown corridor to a bustling upscale retail district, plans to close by mid-July.






Because of the headline, my first thought was, "The Teabaggers are leaving?" Alas, no. We just are left with lame headlines about Saks Fifth Avenue leaving Charleston.

Brevity is the soul of headlines. Do we need the whole name Saks Fifth Avenue in the headline? No. Are you sure? Can you just put Saks 5th Ave.? No. Again, it kinda works well. Well, ok. Saks will suffice. Should we add any more information that will make us read this story? No. Just add leaving behind the word Saks? Ok. You know best editors. This headline is like Sarah Palin: straight, to the point and shoots wolves from helicopters. Bonus points if anyone adds this story also has a retarded baby. (Yes I went there.)

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